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Marketing Foundation Check

Answer 9 questions.

Be honest — the results are only useful if you are. Select the answer that's true right now, not the one you're working toward.

Pillar 1

Business Outcomes

1. Do you know what it costs to acquire a new customer — fully loaded, not just the ad spend?

2. Do you know how much a typical customer is worth over the life of the relationship (LTV)?

3. Can you connect your marketing activity to actual revenue — not just leads or clicks?

Pillar 2

Demand Signals

4. Can you describe your best customer specifically enough to recognize them when they show up in your pipeline?

5. Do you track your close rate — what percentage of quotes or proposals turn into customers?

6. Do you know how long it typically takes from first inquiry to signed contract?

Pillar 3

Visibility & Influence

7. Can you clearly explain what makes your business the right choice — in a sentence or two — every time you're asked?

8. Do you know where your leads are first hearing about you?

9. Do you have a sense of whether more people are finding or recognizing your company by name than they were a year ago?