Google Ads Management for B2B Manufacturers
The right buyers are on Google right now, looking for exactly what you build.
I'll make sure they find you first, filter out the tire-kickers before they waste your time, and get real quote requests landing in your inbox — not shared with four other shops.
Book a Free Strategy Call →If the strategy call doesn't give you at least one clear thing to fix in your current setup, I'll tell you straight — and point you somewhere that can help.
No long-term contracts · 30-day opt-out anytime
Why Google Ads Fails B2B Manufacturers at Small Budgets
You've tried the directory listings. ThomasNet, Xometry, the bid boards. They produce leads — but you're competing with four other shops on every RFQ, margins get squeezed, and the customer relationship belongs to the platform, not you.
Or you hired an agency. They had a slick pitch, promised results, and handed your account to someone who barely knew your industry. You got a monthly report full of charts and not much else.
Or you tried running Google Ads yourself — or let Google's automation run it — and watched the budget disappear on clicks that never turned into anything.
Here's what those situations have in common: nobody was actually paying attention to your account. And at $1K–$15K/month in ad spend, Google's automation doesn't have enough data to work properly anyway.
When a buyer searches for what you make and your ad shows up — that lead is yours. Your conversation. Your relationship. Every repeat order and referral that follows belongs to you, not a platform.
That's what Google Ads done right looks like.
Who My Google Ads Management Service Works For — and Who It Doesn't
I don't work on accounts that need thousands of leads a month. I work on accounts where one job can be worth $250,000.
This works well if you're:
- A B2B manufacturer or specialty service business spending (or ready to spend) $1K–$15K/month on ads
- Working with long sales cycles — decisions measured in weeks or months, not minutes
- Burned by an agency that handed your account to a junior manager and disappeared
- Tired of leads you don't own — shared with competitors, filtered through platforms, owned by someone else
- Ready to build a pipeline that comes directly to you
This isn't a fit if you need a full-service agency, want automation to run everything, or are looking for the lowest possible price. I take on a limited number of clients so every account gets real attention.
How the 30-Day Discovery Period Works
In manufacturing, you never send a drawing to the shop floor without a review. I apply that same approach to marketing plans.
Before we touch a campaign, I need to understand your business. Not just your ad account — your business.
The first 30 days are a structured discovery period. Here's what that looks like:
Waste Diagnostic
I pull your account apart. Every search term, every dollar, every campaign. I find the "black hole" terms draining your budget — the job seekers, the tire-kickers, the completely wrong searches you're paying for — and show you exactly what's being wasted.
Foundation Fix
Tracking. Account structure. Negative keywords built from years of managing B2B manufacturer accounts. Landing page review so we're not sending hard-earned clicks to a page that doesn't convert. A look at your positioning and whether what's on the page actually speaks to the buyer you want.
Rescue Report + Plan
A clear summary of what we found, what we fixed, and the plan going forward. If you want to keep going — we go. If you don't, you walk away with a cleaner account than you started with. No hard feelings, no penalties.
After discovery: Month-to-month management. No long-term contracts. You keep the account, the data, and all creative assets — always.
What's Included in Monthly Google Ads Management
Once the foundation is solid, here's what ongoing management looks like.
Search Term Management
Weekly review of actual search queries. Adding negatives, finding opportunities, cutting waste before it compounds.
Manual Bid Optimization
No blind reliance on Smart Bidding. Google's algorithm needs 30–50 conversions a month to work. Most B2B manufacturers generate 10–15. Human judgment wins here.
Ad Copy Testing
Ongoing testing of headlines, descriptions, and calls to action. What speaks to your buyers gets more budget. What doesn't gets cut.
Competitor Monitoring
Keeping an eye on who's showing up alongside you and adjusting strategy when the competitive landscape shifts.
Monthly Video Report
Plain-English video walkthrough — not a 30-page PDF. Cost per qualified lead, RFQs in the pipeline, what we blocked, what's next.
Direct Access — To Me
Not an account manager. Not a junior hire on their third month. You get me — the person who knows your account and your business.
Add-on: Microsoft / Bing Ads
Most manufacturers skip Bing entirely. That's a mistake. Industrial buyers skew older and use Bing more than the average consumer. Microsoft Ads runs on a separate auction with less competition — which often means a lower cost per click for the same buyer.
I can manage it as an add-on to your Google Ads campaign for incremental reach, without starting from scratch.
Pricing
$750–$3,000/mo after discovery
Discovery period pricing is scoped on the strategy call — the first 30 days involve real work, and what that looks like depends on the state of your account and what we find.
- Exact investment determined after discovery
- Month-to-month — no long-term contracts
- 30-day opt-out at any time, no penalties
- You own the account, the data, and all creative assets — always
- Ad spend is separate — paid directly to Google by you
I take on a limited number of management clients. When the roster is full, new clients go on a waitlist.
If you land that $2,500 customer who comes back ten times a year — or that one project worth $250,000 — you've covered a lot of your marketing expenses. That's why these numbers matter before you ever spend a dollar on ads.
Results from B2B Manufacturer Clients
"Corey gives me up to date, thorough assessments of how we're doing — no sugar coating. I have seen a big spike in activity off our website and we're getting more calls from customers who could have only found us by doing a search. We're on the map now... Business is up 33%. We made the right move."
— Dan Miller, Operations Manager, OZ Lifting
"Corey gives me a more clear understanding of the perils and possibilities of Google. He has a bulldog attitude when it comes to really digging into the details. He's passionate about problem solving, has detailed understanding of Google's deepest features and has the ability to see beyond numbers and think in the abstract. I would recommend Corey to anyone — he has the best practical knowledge of Google of anyone I've ever worked with."
— Scott Zosel, Senior Marketing Manager, Lano Equipment, Inc.
"Corey listens to your product's story and mixes in his intuition for what customers are searching for. The results we obtained with his services were 100x what I could have done alone. His work is equal parts art and science — something you usually don't find in a single person."
— Caylan Larson, Founder, Semireg Industries
"I'm a veteran marketer and hired Corey for a PPC campaign. Corey is as legit as it gets and knows the ins and outs to properly set up and manage a campaign to positive ROI. I look forward to finding other projects to work with him on and highly recommend anyone consult him for your PPC and Adwords marketing needs."
— T. Hawley, Google Business Review ★★★★★
Corey Koehler
I spent 17 years as a mechanical draftsman before I ever wrote an ad. I've sat in the same kind of building you're running. I understand tolerances, lead times, RFQs, and the difference between a $200 service call and a $200,000 contract.
I've been running Google Ads for B2B clients for 13 years — industrial machinery, material handling, agricultural equipment, custom software, commercial construction, 3D printing, and more. I'm not a big agency and I don't want to be. Every account gets real attention from me, not a team of junior managers.
Most marketers don't understand engineering. Most engineers don't understand marketing. I speak both languages.
Google Ads is what I run. But I've never been able to look at just one channel. If your messaging is weak, no amount of ad spend fixes it. If there's a better path — directories, YouTube, trade shows — I'll point you there, even if it means less work for me.
Frequently Asked Questions
How much does Google Ads management cost for B2B manufacturers?
Google Ads management for B2B manufacturers typically runs $750–$3,000/month after a structured 30-day discovery period. The discovery period is scoped on the strategy call and depends on the current state of the account. Ad spend is separate and paid directly to Google.
What's included in the 30-day discovery period?
The 30-day discovery period includes market and competitor research, voice of customer analysis (how your buyers describe what they need and what language they use), keyword research and campaign architecture, a landing page audit with specific recommendations, Google Ads account setup with conversion tracking, and at least one live campaign launched within the 30-day window. It closes with a recorded findings report covering everything uncovered and the recommended path forward. The research produced — competitive positioning, buyer language, keyword strategy — applies across your marketing, not just paid search.
Do I own my Google Ads account and data?
Yes. You own the Google Ads account, all historical data, and all creative assets — always. There is no MCC lock-in. If the engagement ends for any reason, you keep everything.
What types of manufacturers do you work with?
B2B manufacturers and specialty service businesses with long sales cycles — including industrial machinery, material handling, agricultural equipment, CNC machining, custom machinery, contract manufacturing, printing and marking services, custom fabrication, 3D printing, and similar. The common thread: high-ticket jobs, a small number of serious buyers, and sales cycles measured in weeks or months.
How is this different from hiring a full-service agency?
A full-service agency typically hands your account to a junior manager and relies on automation to do the work. This is a solo specialist operation — every account gets direct attention from the same person who runs the strategy. No account managers, no automation on autopilot, no long-term contracts.
The right buyers are out there. Let's make sure they find you.
Book a free 30-minute strategy call. We'll look at what you're running now, where the real buyers are slipping through, and whether I'm the right person to help you get those RFQs coming in direct.
Book a Free Strategy Call →No pitch. No pressure. If it's not a fit, I'll tell you — and point you somewhere that can help.
Ad spend is separate from management fees and paid directly to Google. You own your account, your data, and all creative assets — always.