Real Campaigns. Real Results.
These are anonymized case studies from manufacturers I've worked with. No fabricated metrics, no cherry-picked best weeks. Real account data, real decisions, real outcomes — including the strategies that had to change when the market did.
Multi-Product Lifting Equipment Manufacturer
1,400+ qualified conversions · $57–98/lead on core product lines
A U.S. manufacturer of industrial lifting equipment with several distinct product lines, each serving a different type of buyer. Rebuilt around product-intent structure with dedicated campaigns for each line.
Specialty Lifting Equipment Manufacturer
13-year engagement — strategy rebuilt twice as market changed
A U.S. manufacturer of portable hoists and industrial lifting products. Started with search-first demand capture in 2013, pivoted to demand creation as the distributor network grew. Built owned content assets that generate hundreds of email signups per month.
Twin Cities Precision 3D Printing Service
1,600+ conversions across a 5+ year engagement
A custom parts manufacturer that started advertising nationally when local demand was thin, then made the call to concentrate regionally as the 3D printing market matured. Built the website and managed ads from the ground up.
Seed & Grain Cleaning Equipment Manufacturer
$180K+ tracked value on $58K spend — 18x ROAS on brand
A small-shop manufacturer run for years on a modest budget, where every channel earns its place: an 18x return on brand search, a research-stage buyer's guide that keeps converting, and a Red Line Review that caught $3,000 in wasted spend before it happened.
Client identities are kept confidential by agreement. Descriptors replace names — industry, company size, and product type only. The data, decisions, and strategic pivots are real.
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