Best B2B Marketing Tools & Resource Recommendations

Below is a list of B2B marketing tools I use regularly. Some are free, some are paid. I try to keep this list current — if something falls off, it means I stopped using it.

If you buy anything through a link on this page, thank you — genuinely. And if you have questions about any of these tools or want a recommendation for your situation, reach out here or find me on LinkedIn. Happy to help.

Affiliate disclosure: Some links on this page are affiliate links. If you purchase through them, I may earn a commission — at no extra cost to you. I only list tools and services I've personally used or would confidently recommend. Where I haven't used something directly, I'll say so.

Free Resources

Marketing Foundation Check — A free 10-question self-assessment that shows you where your marketing foundation is solid and where you have gaps. Covers your numbers (CAC, LTV, close rate), your buyer, your offer, and what's actually generating revenue. Takes 3 minutes. Worth doing before you spend another dollar on ads or tools. Take the Free Check.

Unit Economics Calculator — Most business owners I talk to don't actually know their numbers. Not because they're bad at business — they've just never had a reason to lay it all out. But if you don't know your CAC, LTV, close rate, and profit per customer, you're guessing. And guessing is expensive. This calculator puts it all in one place so you can see exactly what a new customer is worth — and whether Google Ads, LinkedIn ads, a marketing agency, and any other marketing spend is actually going to pay off before you commit. Bonus: if you're planning to use AI in your marketing, knowing these numbers means you can get far better results from AI — you can tell it exactly what you're working with and what winning looks like. Clean inputs, better outputs. Run the Numbers.

The Small Budget Manufacturer's Google Ads Blueprint — If you're running Google Ads on a $1K–$15K/month budget and wondering why the results don't match the spend, this is for you. Pull the framework that actually works at your budget. Get the Free Blueprint.

AI Tools For B2B

Claude — My primary AI tool. I use it for strategy, writing, research, and building custom automation. If you want to go deeper, Claude Code and the Claude Co-Work framework are what I use daily to build real systems. Start here if you're serious about using AI in your business.
ChatGPT — The tool most people start with, and for good reason. I use it for research, ideation, and quick drafts. Strong general-purpose AI.
Google Gemini — Google's AI assistant. Worth having in your toolkit, especially if you're already in the Google ecosystem. Good for research and summarization.
NotebookLM — One of my most-used research tools. Upload documents, reports, or links and ask questions across all of them. Excellent for deep research, competitive analysis, and making sense of large amounts of content.
Perplexity — The AI search tool I use daily. Great for research, fact-checking, and getting answers with citations. Try it — it'll become a staple.

Website, CRM & Marketing Platforms

SiteGround Hosting — My preferred WordPress host. Fast, reliable, great support.
Unbounce — Landing page builder for paid traffic. 20% off with this link.
GoHighLevel — An all-in-one CRM, automation, and marketing platform. Powerful if you need it — but it comes with a steep learning curve. Read my full GoHighLevel review before committing.

Newsletter and Email Services

Kit (ConvertKit) — My go-to email marketing platform. Great automation, clean interface, and built for creators and small businesses. It's what I use for my own lists.
Beehiiv — Built specifically for newsletter creators. If growing a newsletter audience is your focus, Beehiiv is worth a close look.

Google Ads Tools

Optmyzr — The best all-in-one tool for managing and optimizing Google Ads accounts. Reports, automation rules, and analysis in one place.
Adevolver — My current primary PPC management tool. Streamlines account management and reporting.
Keywords Everywhere — A browser extension I use constantly. Shows search volume, CPC, and competition data right in your browser as you search. No other tool makes keyword research this fast. Highly recommended.

Google Ads Courses / Books

AdsToAI by Mike Rhodes — The best resource for Google Ads professionals who want to stop competing on price and start building AI-powered practices. A community of several hundred practitioners doing serious work together.
TheClick — Free trial access to AI marketing and Claude co-working training and more. If you're trying to actually use AI in your marketing work (not just talk about it), this is worth checking out.
80/20 Sales and Marketing by Perry Marshall — Required reading if you're spending any money on advertising. The 80/20 principle applied to sales and marketing will change how you think about your budget and targeting.

Research, Tracking and Analytics

Google Search Console — The best free ranking tool available. Step one for any website. Shows you exactly what people search to find you.
Google Analytics — Pairs with Search Console to show both who finds you and what they do on your site.
Microsoft Clarity — Free heatmaps and session recordings. GSC tells you who finds you, Clarity shows what they do. One of the best free tools available.

Audio / Video

Loom — My most utilized tool. If you do any screen recording, client walkthroughs, or async video communication, Loom is a no-brainer. Try it free.
Riverside.fm — The best podcast and video recording platform available. If you're recording interviews, client calls, or content, Riverside gives you broadcast-quality recordings from any browser.
TubeBuddy — YouTube optimization tool. Research tags, titles, and compete with larger channels. No-brainer if you're on YouTube.

Utility / Productivity

Wispr Flow — AI-powered voice dictation. I use this constantly. If you type a lot — emails, documents, messages — Wispr Flow lets you dictate naturally and it types it out cleanly. One of the highest-ROI tools on this list.

Hiring Marketing Help

MarketerHire — I'm pretty selective about who I work with. If you're in an industry I don't serve, you're larger than the clients I typically work with, or my services just aren't the right fit — I don't want to leave you hanging. MarketerHire is where I send people I can't help. They match you with vetted freelance specialists — content, email, paid media, social, fractional CMO — usually within a few days. No job posting, no resume sifting. If you go through my link, you get $1,500 in credit toward your first hire. (I haven't personally used this service, but I've heard enough good things to feel confident recommending it.) Get $1,500 off your first hire →

Questions?

If you have any questions about B2B marketing tools or want a recommendation for your specific situation, reach out to me here or find me on LinkedIn. I'm happy to point you in the right direction.

This page stays up to date. I revisit and update this list regularly with what's actually working.